ANAI Native Consumer Brands
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Team productivityFor DTC, FMCG / CPG, Retail

Research markets and competitors faster

Use AI research tools with citations to brief yourself on a category or competitor.

The problem

Category and competitor research for a launch, a board paper or a new retailer can take days of searching and reading.

How AI helps

AI answer engines search the web and cite sources, so you can build a first-draft view of a market quickly, then verify the key facts at source.

How to roll it out

  1. 1

    Write the specific questions you need answered.

  2. 2

    Use a cited research tool and keep the source list.

  3. 3

    Verify every number you will rely on at its original source.

  4. 4

    Summarise in a one-page brief with the skill below.

Rough cost

Entry points among these tools: per-seat: Perplexity US$34 per seat/month, Claude (Team) $20 per seat/month, billed annually, Gemini for Google Workspace $7 per user/month.

ToolLowest published planFree plan
PerplexityUS$34 per seat/month–
ChatGPT BusinessSee pricing–
Claude (Team)$20 per seat/month, billed annually–
Gemini for Google Workspace$7 per user/monthNo

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.

Brand examples

We have not yet found a public, sourced example for this use case. Know one? Send it with a link.

Tools for this use case

Listed in order of fit. Prices and ratings are sourced on each tool page.

Perplexity

Team productivity

AI answer engine with cited sources, used for fast market, competitor and supplier research.

US$34 per seat/month1.4(841)

ChatGPT Business

Team productivity

OpenAI's assistant for writing, analysis and research; Business plans add shared workspaces, admin controls and no training on your data by default.

See pricing1.6(3,844)

Claude (Team)

Team productivity

Anthropic's AI assistant for writing, analysis and long documents, with Team plans for shared projects and admin controls.

$20 per seat/month, billed annually2.1(19)

Gemini for Google Workspace

Team productivity
Deal

Google's AI built into Gmail, Docs, Sheets and Meet as part of Google Workspace business plans.

$7 per user/month

Skills for this use case

Copy-paste prompts to get started today.

StrategyPerplexity · ChatGPT · Gemini

Competitor teardown

A structured teardown of a competitor's proposition, pricing, channels and messaging.

Copy-paste prompt
PricingPerplexity · ChatGPT · Gemini

Competitor price and promo scan

A structured price and promotion check across competitors and retailers, with sources.

Copy-paste prompt

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