Mailchimp

Free trial

Email and SMS marketing platform with generative AI content tools and ecommerce automations.

Retention, email & SMS3.6(3,068)$13/month

Visit Mailchimp Pricing page

How we make money

14-day trial of StandardSource: mailchimp.com/pricing/marketing · checked 20 Oct 2026

Ratings

3.6/5

Combined from 3,068 reviews across 2 sources, weighted by review count.

Source	Score	Reviews	Checked
Trustpilot	2.5/5	1,548	20 Oct 2026
Shopify App Store Mailchimp Email SMS Marketing	4.8/5	1,520	20 Oct 2026

Scores are copied from each public profile on the date shown. Sources with fewer than 5 reviews are listed but not combined. G2 blocks automated checks so is not included. Method

At a glance

Job: Retention, email & SMS
Brand types: DTC, FMCG / CPG
Starting price: $13/monthEssentials plan; free plan for under 250 contacts
Free plan: Yes, free plan
Integrations: Shopify, WooCommerce, Wix, Squarespace
UK / GDPR: Publishes GDPR compliance guidance.
Website: mailchimp.com/en-gb
Last checked: 20 Oct 2026

Use cases

Personalise email and SMS flows with AIUse predictive segments and AI-generated content to send each customer the right message at the right time.

Prompts that pair with Mailchimp

Email subject lines with a test planGenerate subject line and preview text options and a simple A/B test plan.

Sources

Facts on this page come from these sources, checked 2026-10-20. A blank field means we could not verify it publicly. Spotted something out of date? Tell us.