Team productivityFor FMCG / CPG

Prepare a retail buyer pitch

Build a data-backed range review or listing pitch for a UK grocer or retailer in hours.

The problem

UK grocery and retail buyers give suppliers short slots and expect category thinking: why the range grows the category, who the shopper is, and how you will support it. Building that story takes days.

How AI helps

AI assistants structure the pitch from your sales data, shopper research and marketing plan, stress-test it from the buyer's point of view, and presentation tools turn the outline into clean slides.

How to roll it out

  1. 1

    Gather category data (Kantar, NielsenIQ or Circana if you have it), your EPOS or DTC data and the marketing plan.

  2. 2

    Run the retail buyer pitch prompt to build the storyline and anticipate objections.

  3. 3

    Turn it into 10-12 slides in Gamma, then add real charts.

  4. 4

    Rehearse with the objection list.

Rough cost

Entry points among these tools: per-seat: Gamma US$9 per seat/month, Claude (Team) $20 per seat/month, billed annually, Perplexity US$34 per seat/month. Free plans: Gamma.

ToolLowest published planFree plan
GammaUS$9 per seat/monthYes
ChatGPT BusinessSee pricing–
Claude (Team)$20 per seat/month, billed annually–
PerplexityUS$34 per seat/month–

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.

Brand examples

We have not yet found a public, sourced example for this use case. Know one? Send it with a link.

Tools for this use case

Listed in order of fit. Prices and ratings are sourced on each tool page.

Gamma

Team productivity

AI tool that turns notes or a prompt into polished presentations, one-pagers and simple websites.

US$9 per seat/month + free plan1.6(125)

ChatGPT Business

Team productivity

OpenAI's assistant for writing, analysis and research; Business plans add shared workspaces, admin controls and no training on your data by default.

See pricing1.6(3,844)

Claude (Team)

Team productivity

Anthropic's AI assistant for writing, analysis and long documents, with Team plans for shared projects and admin controls.

$20 per seat/month, billed annually2.1(19)

Perplexity

Team productivity

AI answer engine with cited sources, used for fast market, competitor and supplier research.

US$34 per seat/month1.4(841)

Skills for this use case

Copy-paste prompts to get started today.

SalesChatGPT · Claude · Gemini

Retail buyer pitch (range review)

Structure a category-led pitch for a UK grocery or retail buyer and prepare for their objections.

Copy-paste prompt
StrategyPerplexity · ChatGPT · Gemini

Competitor teardown

A structured teardown of a competitor's proposition, pricing, channels and messaging.

Copy-paste prompt

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