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Product launch plan (DTC and retail)

A week-by-week launch plan across DTC, retail and marketplaces.

What you need

  • Product and launch date
  • Channels and retailer listing dates
  • Budget
  • Stock timeline

The prompt

Create a launch plan for [PRODUCT] from [BRAND], launching [DATE] on [CHANNELS: DTC, RETAILERS, AMAZON].

Budget: [£]. Stock arrival: [DATE, UNITS]. Retailer listing/launch dates: [LIST]. Audience: [WHO]. Proof assets: [REVIEWS, AWARDS, CLAIMS].

Give: launch objectives and KPIs; a week-by-week plan from 8 weeks before to 6 weeks after (owner per task); channel plan (email/SMS, paid social, PR, creators, retailer media, sampling); content list; budget split; risks (stock, listing delays, claims approval) with mitigations; and a launch-day checklist.

Replace everything in [BRACKETS]. Use a business or team account with training on your data switched off, and remove customer personal data before pasting.

What you get

Objectives and KPIs, a week-by-week plan with owners, channel and budget split, content list, risks and a launch-day checklist.

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